EMIU is pronounced like "Em Yeu" in Vietnamese, a term of endearment similar to "babe" or "my love" in English. It reflects the brand's focus on creating clothing that makes you feel cherished and special, just like a loved one.
A Struggle Turned Inspiration
Meet Tho, the creative force behind EMIU. You might recognize her from Instagram, TikTok, or YouTube as @tho_ph25. As a petite woman, Tho has faced a lifelong struggle to find clothes that fit perfectly. Everything she tried on was either too big or too long, often leading her to shop in the kids section or constantly seeking alterations.
Three years ago, Tho began creating content to share this struggle, quickly discovering a community of petite women who were facing the same challenges. This shared experience sparked her inspiration to launch EMIU, a brand dedicated to providing the perfect fit.
Our Mission
Emiu aims to be more than just a clothing brand; we strive to be a community where petite women can feel empowered and confident with clothing that truly fits.